The Financial Health of the Nation: The Barclays Consumer Spending Index

Agency: Barclays and MHP Group

Over the course of the past year, this Barclays PR campaign became the barometer of the nation’s economic health (used by the Bank of England), and a centrepiece of Barclays’ communications. We turned transaction data into national talking points, generated 6,000+ press clippings and became recognised by top-tier journalists and financial analysts as the leading source of information about spending habits during the cost-of-living crisis. The campaign was the most influential contributor to driving positive reputation in the UK, and such is its success, that the campaign blueprint is now being replicated in other key markets.