The Kind City Project

Zeno Group

Client: Lenovo

The ‘Kind City’ Project is the story of doing the opposite of the usual smart city rhetoric expected from tech brands – instead of talking tech, we talked humanity. Lenovo’s ‘Kind City’ crowdsourced a vision of a future, re-imagining how we could build our communities around the world post-COVID based on empathy. Inspired by a choose-your-own podcast, translated in multiple languages and accessibility compliant, people from all walks of life could share their vision. In less than a year, a network with tens of thousands of social innovators across 90 countries has embraced and applied its 10 Founding Principles of Kindness.