Client: Mayor of London
For too long, men have been bystanders when it comes to witnessing misogynistic behaviour. Have A Word With Yourself made them accountable, by challenging men to act and call out bad behaviour when they see it. Informed by behavioural science, our campaign showed men the behaviour they needed to model and used football, other sports and influential channels to engage them. With over 3.5 billion earned impressions and 65% of all social comments/posts coming from men, the campaign is driving genuine social change with schools adopting the film into their curriculum and the UN using it within university education materials.