The Shleep Sanctuary

Agency: Fanclub
Client: Emma Sleep

Our task; to platform how Emma helps people to awaken their best through its sleep (science) expertise and ultimately drive sign ups to its sleep advice newsletter.

The Shleep Sanctuary took an old wives’ tale sleep hack (counting sheep) and created a unique experience still rooted in sleep science to pique the media's interest and drive the public to the heart of Emma’s sleep experts. The simplest insight can spark the biggest reaction. Media lapped up the visual assets, we drove an 87% increase in direct traffic, 78,000 newsletter sign ups and a 10.1% increase in revenue from direct traffic.