The Shleep Sanctuary
Client: Emma Sleep
The Shleep Sanctuary took an old wives’ tale sleep hack (counting sheep) and created a unique experience still rooted in sleep science to pique the media's interest and drive the public to the heart of Emma’s sleep experts. The simplest insight can spark the biggest reaction. Media lapped up the visual assets, we drove an 87% increase in direct traffic, 78,000 newsletter sign ups and a 10.1% increase in revenue from direct traffic.