Client: Smokehead Whisky
We filled our Rulebook is with bogus ‘advice’ given by cynics to leading creatives. Advice they ignored, choosing instead to blaze their own trail. Each oil-infused page can be ripped up and burned to ‘smoke rinse’ your whisky glass and elevate your Smokehead experience. The story was shared to a vast and varied audience of subcultures and communities by our trailblazing contributors (inc. Pro Green, Steven Bartlett, Stefani Nurding) and a curated list of influencers.