![](/media/2024/Homepage/PRWeek_Logo2024_White_MASTER.png)
![](/media/Entrants/E0002.01-The Wait.jpg?width=450&height=300&token=rmsWPx6j45F3bmlLWYYUqWpjOoNFYUVE2W0MdrD9dDo%3D)
The Wait
Cow
Client: Intimina
Cow and Intimina wanted to make the issue of endometriosis seen and heard. They gave a voice to real-life cases studies in the most disarming manner – a cast of 8-year-old girls. The low-budget campaign generated 258 pieces of global coverage, while the content has had 455k+ organic views, which continues to rise as women and girls seek information.