Transorming Britain's Homes: Barclays Greener Home Reward

Agency: Barclays and MHP Group

2022 saw a national effort to lower Britain’s energy use in the face of a supply crunch. Barclays launched a market-leading new product, which will ultimately help drive a measurable reduction in carbon emissions by UK homes and assist Britain’s net zero transition. Barclays’ communications team convinced the business to increase investment in the project 20x, and launched the Greener Home Reward: £2,000 cash reward for mortgage customers to make their homes more sustainable. We used behavioural science to overcome the key barrier to action, created a national conversation on retrofitting, and positioned Barclays as an innovative lender.