Two Truths And A Lie

Agency: SHOOK for UK for UNHCR, the UN Refugee Agency Charity

Fish and chips. Marks and Spencer’s. Queen. All British icons.

All only here thanks to refugees. At a time when anti-refugee rhetoric hit a new low, this campaign reminded the UK refugees have always positively shaped our society and culture. Using a strategic model about disinformation and beliefs, it armed the Brits who support refugees with compelling, proven ways to change others’ perceptions, wrapped- up in a simple board game based on a popular icebreaker. Delivering a 50% decrease in negativity towards the refugee cause in those who saw the campaign, this game was a literal game-changer.