Agency: W Communications
Client: Grow To Know
For Grow2Know, W Communications took on the institutionalised world of horticulture to force inclusion via a disruptive event within an event itself. With a strategy of royal disruption over permission, we rocked the very ground beneath the establishment’s feet to such an extent, Parliament took notice within 72 hours of our launch and King Charles’ ears were ringing IRL. Unveiled to the world as ‘The Green Gap’ – our tiny show garden shoved in the back corner of a tent – used a thought-provoking data-led campaign to deliver an anti-establishment event on a budget of £0.