Very Gay Raptor

WPP Ford Team

Client: Ford of Europe

Ford’s Very Gay Raptor was developed as a reactive social post, calling out a homophobic comment describing Ford’s most ‘badass’ vehicle – the Ranger Raptor Truck as ‘very gay’.

After an overwhelmingly positive response to this ‘clapback’ calling for Ford to make it real, that’s exactly what we did. The Very Gay Raptor made its IRL debut at Cologne’s Christopher Street parade – alongside a group of Ford employees, as a symbol of Ford’s commitment to drive out discrimination. Within hours it was trending on Twitter and within two weeks had achieved 200+ million social and media impressions.