Dan Neale founded Alfred in 2013, with a plethora of consumer, corporate and issues experience. His experience spans the full spectrum, from traditional through to digital, social and content. He advises a range of businesses from global brands looking to engage audiences and align their organisation with global movements, through to innovative small businesses with big ambitions. An expert at managing reputation across channels, understanding how they compliment and fuel one another, impacting overall brand perception. In 2021 he crafted the brands and movements blueprint. The purpose of this framework is to provide a roadmap that details the steps, risks, and approach required for brands to effectively engage with the key issue of today.