SHORTLIST 2025
Campaigns
B2B CAMPAIGN
AI Accelerator
Hawthorn Advisors
Client: Northern Data Group
Northern Data Group’s AI Accelerator is a high-impact, purpose-driven B2B campaign, designed to democratise access to cutting-edge AI infrastructure. At its heart is a commitment to fast-track the next generation of AI startups through a dedicated programme offering early access to NVIDIA’s in-demand GPUs, plus mentorship and bespoke ...
Campaign to End Single Use Data
Fight or Flight
Client: NetApp
Data fuels technology. The more technology we use, the more data we consume. When we’re no longer using apps, or laughing at memes, the data is no longer needed. It becomes waste – completely useless. But many companies keep it anyway, storing it in giant data centres all over the world. That's a big problem because data centres con...
Click To Pay Capitals
The Academy
Client: Mastercard
A simple strategic shift recognising the frustration of manual card detail entry brought to life with extreme(ly long-named) case-studies turned local merchants into technology pioneers. Click to Pay Capitals delivered Mastercard’s most successful campaign ever, resulting in a massive 330 per cent increase in adoption of its new, faste...
Farmers Against Farmwashing
Frank PR
Client: Riverford Organic
68% of Brits expect a product under a Union Jack flag in a supermarket to come from a British farm. The reality: these farms don't exist, one of the Big Six supermarkets invented it. This misleading practice is called farmwashing. Following last year's #GetFairAboutFarming campaign that resulted in a change of the law to better protect...
The Hi Vis Stress Vest
Fight or Flight
Client: St John Ambulance
Nearly a third of construction workers describe their current state as “struggling”, “overwhelmed” or “suicidal”, and yet 7 in 10 builders say it is ‘too difficult’ to talk to a depressed colleague. These are the alarming headlines from recent mental health research by St John Ambulance. In a ‘tough guy’ industry, we had to find a crea...
The Internet, Herself
The Romans
Client: Equinix
On behalf of Equinix, the world’s leading digital infrastructure company, we launched a bold campaign to raise awareness of its critical role in everyday life by connecting with culture through fashion. The campaign centred around a couture garment made from 3.6km of wiring and bolts from Equinix data centres, created by designer Maxim...
BEST ENVIRONMENTAL PURPOSE CAMPAIGN
Campaign to End Single Use Data
Fight or Flight
Client: NetApp
Data fuels technology. The more technology we use, the more data we consume. When we’re no longer using apps, or laughing at memes, the data is no longer needed. It becomes waste – completely useless. But many companies keep it anyway, storing it in giant data centres all over the world. That's a big problem because data centres con...
Chew Plants Not Plastic
W Communications
Client: Nuud
For founder-led start-up Nuud Chewing Gum, W Communications didn’t just chew up Big Gum, we spat them out. In doing so, we made Britain and the government question what it’s been unknowingly sticking in its gob since 1899. Through a combination of science-based strategy and politically charged creative, we turned chewing gum from a thr...
Defending the EU’s Deforestation Regulation
89up
Despite the crucial role that forests play a crucial role in supporting life on this planet, they are under threat from deforestation. In late 2024, with the EU poised to adopt one of the world’s most ambitious anti-deforestation laws, powerful industry lobbies mounted an attack. Behind closed doors, they pushed misleading claims o...
March for Clean Water
River Action
Executive Summary: March for Clean Water – River Action In the face of the UK’s worsening water pollution crisis, March for Clean Water transformed public outrage into a powerful, policy-shaping movement. Orchestrated by River Action on a tight £100k budget—including substantial in-kind creative and media support—the campaign set out t...
The Methane Campaign that Changed EU Law
Sonder London
Client: Kayrros
Sonder is a communications agency with offices in London, Paris and New York. It combines public relations, reputation management and executive profiling to help decision-makers increase their visibility and express themselves in the media. The team worked closely with senior figures in the public and private sectors and across a range...
BEST INTEGRATED CAMPAIGN
Desk Break
Golin
Client: ASICS
Every Minute Matters
Lansons Team Farner
Client: Sky Bet and The British Heart Foundation
There are 30,000 out of hospital cardiac arrests in the UK each year, and currently fewer than 1 in 10 survive. Through its ‘Every Minute Matters’ campaign, EFL title sponsor Sky Bet and the British Heart Foundation set out on a mission to raise awareness and understanding of the transformational power of lifesaving CPR. Following Luto...
Nigella comes to Greggs
Hope&Glory
Client: Greggs
Greggs is known for its playful tone of voice and position within British culture. Its biggest challenge at Christmas is to launch its festive menu in a disruptive way (when media is saturated with high-budget launches). Step forward culinary queen Nigella. The resulting campaign generated over 1,520 pieces of coverage from start...
Safety Thirst
Cubaka
Client: Avanti West Coast
Railway accidents spike at Christmas. The main culprit? Booze. To combat this, Avanti West Coast and Cubaka launched "Safety Thirst," a low-alcohol beer. The integrated, behavioural change campaign used humour to make safety messaging fun, memorable and engaging, because the more people remember, the fewer accidents happen. We called ...
The Sipping Forecast
Grayling UK
Client: Greene King Pubs
The Sipping Forecast - a pub-centric twist on the iconic British Shipping Forecast – led to over 41,000 people flocking to their local Greene King Pub this spring. Larry Lamb became the first ever pub garden weather forecaster. His role was to warn pub-goers of incoming April showers... and, when it did rain, an offer of 100,000 fr...
BEST INTERNATIONAL CAMPAIGN
Click to Pay Capitals
The Academy
Client: Mastercard
A simple strategic shift recognising the frustration of manual card detail entry brought to life with extreme(ly long-named) case-studies turned local merchants into technology pioneers. Click to Pay Capitals delivered Mastercard’s most successful campaign ever, resulting in a massive 330 per cent increase in adoption of its new, faste...
Desk Break
Golin
Client: ASICS
As workers increasingly returned to the office, ASICS identified the desk as a danger to mental health and inspired the world to move with the ‘Desk Break Clause’ - the first employment contract clause for movement - supported by scientific evidence from King’s College London on the power of move breaks in improving workplace mental he...
Go Anywhere
Hope&Glory
Client: Uber
We created and executed against a new positioning for Uber – “Go Anywhere – aimed at delivering a “multi-modal travel” message for the platform. Our campaigns (both cross-market executions and global in amplification) delivered over 1,200 pieces of editorial and social content that reached 500 million people. The outputs of the campa...
HSBC Meal With A Movie Star
Ogilvy PR
Client: HSBC
International customers represent a huge source of revenue and are a core focus for HSBC – who want to be seen as the world’s leading international bank. In 2024, HSBC wanted to reach Indian professional expats – hundreds of thousands of whom move overseas each year. We needed to reach them before they left the country and get them t...
Made of Metal
The Romans
Client: OnePlus
We rewrote the tired smartphone launch playbook with our launch of the OnePlus Nord 4. Inspired by the phone’s all-metal design, we recruited Finnish metal band Lordi to create Made of Metal, an electrifying track celebrating both the phone and the spirit of heavy metal. A pan-European teaser campaign and accompanying mockumentary film...
Unidentified Playing Objects
Golin
Client: Lego
To reignite kids' fascination with space, LEGO invited children worldwide to imagine their own spacecraft. These extraordinary "Unidentified Playing Objects" (UPOs) were brought to life by LEGO master builders and drone technology that illuminated their creations in a spectacular aerial display over New York City, where kids' cosmic de...
BEST PR EVENT
Cadbury Flake Bus
Ogilvy PR
Client: Cadbury
In the summer of 2023, the British seaside (and media) went into meltdown due to a ‘temporary quality issue’ with one of the nation’s most beloved summer treats – the Cadbury Flake 99. Due to a production change they had become...too flaky, making it impossible to serve up in a classic 99 ice-cream cone. In 2024, Cadbury’s 200th yea...
Fly San Miguel
MSL UK
Client: San Miguel
Fly San Miguel: Taking spontaneity to new heights Research showed that while Brits thrive on routine, over 60% wish they could be more spontaneous, and half say they’d be happier embracing a Spanish-style approach to life. To refresh San Miguel’s image with UK beer lovers between 25-39 and help them tap into their Spanish sense of spon...
Hellmanns x Charli XCX
Ogilvy PR
Client: Hellmann's
When Charli XCX’s controversial tour poster was banned for resembling something rather naughty – she insisted it was just a ‘sandwich bag’, inviting fans to bring a sandwich to her tour – we spotted an opportunity to do something iconic. After all, what sandwich is complete without mayo? We rapidly turned around a reactive bit of cultu...
Missed Birthdays
Hope&Glory and adam&eveDDB
Client: CALM
CALM “Missed Birthdays” was a spectacular installation designed to raise awareness of suicide – each of the 6,292 balloons marked the birthday a young person missed because they died by suicide. It drove 220 pieces of coverage, delivering over 350 million Opportunities to See through editorial coverage. 23,000 people shared the install...
Nationfried
The Romans
Client: Nationwide
How do you get Gen Z to care about Nationwide during Freshers Week? We turned a 140 year old bank (that students couldn’t care less about) into the brand that dominated Freshers Week, by tapping into chicken-shop culture with a finger-licking, one-of-a-kind event. “NationFried” took the (let’s face it, entirely un-newsworthy) opening...
Voice of Nation
Weber Shandwick
Client: Ring
Scotland has lots to be proud of, from breathtaking scenery to rich heritage and vibrant culture. An attribute admired across the world is our unique Scottish accent and language, yet it’s never represented on voice-enabled consumer technology. In 2024, we raised Ring’s brand awareness in Scotland by launching ‘Voice of the Nation’; ...
BEST SOCIAL PURPOSE CAMPAIGN
Battery Breakdown - Scott's Story
Electrical Safety First
Our Battery Breakdown campaign continues to force real behavioural change, challenges existing regulation, and reaches audiences in a way few other campaigns manage. For a relatively small outlay in terms of budgets this campaign has transformed a once-emerging issue, barely recognised by the public, into a headline-grabbing, action-d...
Channel 4 and The Paris Paralympics 2024
Channel 4
Channel 4 set out to make the Paris 2024 Paralympic Games a landmark moment for disability inclusion, building on – and surpassing – the societal impact of previous Games. Our ambition was to shift public attitudes towards disability, improve the lives of disabled people of all ages and to bring disabled voices and stories to the mains...
Clean Up Child Hygiene Poverty
Fanclub
Client: smol
Imagine not being able to afford the basic essentials to keep yourself or your loved ones clean. That’s hygiene poverty. It has a heart-breaking impact on children’s wellbeing and their education, and it’s the UK’s teachers who are witnessing the effects that this is having as parents struggle to send their kids to school in clean clot...
Every Minute Matters
Lansons Team Farner
Client: Sky Bet and The British Heart Foundation
There are 30,000 out of hospital cardiac arrests in the UK each year, and currently fewer than 1 in 10 survive. Through its ‘Every Minute Matters’ campaign, EFL title sponsor Sky Bet and the British Heart Foundation set out on a mission to raise awareness and understanding of the transformational power of lifesaving CPR. Following Luto...
Killed Here
Earnies
Client: Killed Women
In the UK, if a person is killed outside their house, the minimum sentence is 25 years. But if someone is murdered in the safety of their own home? A pitiful 15. And the victims? Mostly women, murdered by partners with a history of coercive control, in brutal acts of overkill. Earnies created Black & Blue plaques for charity Kill...
The Unwelcome Home
Weber Shandwick
Client: IKEA
Over 150,000 children are homeless in temporary accommodation in England. Many families have spent months and even years living in damp, infested, cramped, overcrowded and unsafe conditions. In an innovative purpose effort, IKEA and its long-term partner Shelter joined forces to tackle this pressing issue with the aim to influence ...
BEST USE OF A CELEBRITY(IES)
Custard by Giggs
Blurred and Oatly
In early 2024 South London rapper Giggs sent a DM to Oatly claiming its Vanilla Custard had ‘changed his life’ and, as a self-proclaimed dessert lover, he wanted more people to know that being lactose intolerance didn’t mean having to sacrifice your favourite foods. Lactose intolerance disproportionally impacts those from ethnic minor...
Don't Drink and Dive
Pangolin
Client: Malibu
We were tasked with driving mass fame for Malibu’s new responsible drinking campaign - Don’t Drink and Dive – which highlights the risks of drinking and entering the water. After partnering with the RLSS to uncover the scale of the problem - two thirds of Brits said they would be more than happy to take a dip after drinking - we then ...
Nigella comes to Greggs
Hope&Glory
Client: Greggs
Greggs is known for its playful tone of voice and position within British culture. Its biggest challenge at Christmas is to launch its festive menu in a disruptive way (when media is saturated with high-budget launches). Step forward culinary queen Nigella. The resulting campaign generated over 1,520 pieces of coverage from start...
Probation in Verse
Kindred
Client: MoJ & HMPPS
Against the backdrop of a challenging Probation climate, Kindred was briefed to deliver a recruitment PR burst that would reframe the rewards of probation roles. Our focus was on finding authentic stories and telling them in a new and attention-grabbing way. This search led us to Poet Laureate, Simon Armitage, who was a probation offic...
BEST USE OF CONTENT
#MyFavourite
Ketchum UK
Client: Mars
Tapping into the British culture’s irresistible urge to argue over even the most trivial things, we ignited the most sensational national argument of the ’24 Christmas season – over #MyFavourite Mars Celebrations® chocolate. By messing with chocolate ranking data, we trolled Brits city by city to make them go bonkers – telling them wha...
Best Worst Team
Tangerine
Client: Specsavers
How do you take one of the most famous ad lines of all time, "Should've gone to Specsavers," and make it relevant for a socially savvy, values conscious, Gen Z audience, overloaded with content… without alienating your core? We turned it in to an entertainment series. We followed the nation’s self-proclaimed worst football team, an und...
Daisy vs The Scammers
Virgin Media O2, VCCP Faith and Broadcast Revolution
With tens of thousands of Brits targeted by scammers every day, Virgin Media O2 took the fight back to them with the launch of Daisy, an AI granny programmed to take scam calls and waste fraudsters’ time. Provided with her own mobile number and with all the time in the world, Daisy fielded more than 1,000 calls from scammers, keeping t...
Eau de Passion
One Green Bean
Client: Domino's
This cheeky, low budget Valentine’s Day campaign for Domino’s was delivered entirely through PR. Launched just four days out from V-Day, it flew around the world in hours, dominating the editorial and social media landscape. Launching a pepperoni-scented unisex fragrance to celebrate Britain’s favourite romantic pizza seriously delive...
Gavin & Stacey: The Finale publicity campaign
BBC
On Christmas Day 2024, one of the BBC's biggest comedies of all time Gavin & Stacey, came to an end with a finale episode reaching over 20 million viewers. This entry summarises the publicity campaign that supported the TV show executed by the in-house press team, which led to the show becoming one of the most talked about TV shows of ...
The Misheard Manifesto
Golin
Client: Specsavers
Specsavers used famously misheard sayings - such as “Escape goat” and “nip it in the butt” to create a mass hearing test. After dropping these sayings (eggcorns) into mainstream TV and radio shows without any explanation to cause debate, we launched The Misheard Manifesto, correcting the nation’s mishearing and prompting them to book a...
BEST USE OF CREATIVITY
Every Minute Matters
Lansons Team Farner
Client: Sky Bet and The British Heart Foundation
There are 30,000 out of hospital cardiac arrests in the UK each year, and currently fewer than 1 in 10 survive. Through its ‘Every Minute Matters’ campaign, EFL title sponsor Sky Bet and the British Heart Foundation set out on a mission to raise awareness and understanding of the transformational power of lifesaving CPR. Following Luto...
Hellmanns x Charli XCX
Ogilvy PR
Client: Hellmann's
When Charli XCX’s controversial tour poster was banned for resembling something rather naughty – she insisted it was just a ‘sandwich bag’, inviting fans to bring a sandwich to her tour – we spotted an opportunity to do something iconic. After all, what sandwich is complete without mayo? We rapidly turned around a reactive bit of cultu...
Hot Couture
Good Relations
Client: Extra Flamin' Hot/Pepsico
Our revolutionary launch for Pepsico's new flavour platform, Extra Flamin' Hot not only helped it smash its sales targets and our PR KPIs but it propelled it to become F&B Product of the Year. To do this we had to set a carefully planned trap that the media fell right into. We convinced Ashley Roberts to attend the Alien Romulus premie...
Liming with Gran
Ketchum UK
Client: Genomics England and University of Cambridge
Generations of London’s Black-Caribbeans weren’t having vital conversations about family health history. Silence is costing lives. 65% die from genetically linked conditions such as cancer and heart disease. We needed a new medium to create a safe space. We found inspiration in a Caribbean game tradition – dominoes – and designed a bes...
The CPR Bra
Fight or Flight
Client: St John Ambulance
A third of Brits are afraid to give CPR to a woman because they were worried about touching breasts. And the same proportion, a third of men (33%) said they were concerned they would be accused of ‘inappropriate’ touching when giving chest compressions to a woman in cardiac arrest in public - versus 13% of women. These are the alarming...
The Tesco Wedding Gift Registry
Tin Man
Client: Tesco
Loo roll, bin liners and tea bags for your big day? Horribly unromantic or brilliantly practical? These are the kind of headlines that set airwaves alight with debate following the launch of our Tesco Wedding Gift Registry campaign. With couples forking out an average £23k+ on their wedding, and cohabited homes already filled with t...
The Unwelcome Home
Weber Shandwick
Client: IKEA
In a fusion of creativity and advocacy, IKEA and Shelter launched the "Unwelcome Home" campaign to spotlight the dire conditions faced by over 150,000 homeless children in temporary accommodation across England. This innovative initiative aimed to influence the government into committing to build 90,000 social rent homes annually for a...
BEST USE OF AN INFLUENCER(S)
15 Minute Weight Loss
Golin
Client: ASICS
Weight loss fixation and searches for ‘weight loss exercises’ were up by 552% in the last year. It’s clear our obsession with exercising to lose weight has overshadowed the mind-body connection ASICS promotes. In response, ASICS created an alternative “weight loss” message, working with influencers to disrupt the channels where people ...
Better Boys’ Trips
Ogilvy PR
Client: First Choice
First Choice has undergone a total rebrand - reinventing package holidays for the younger generation – and we were briefed to increase awareness of the new offering amongst 18-35yos, drive website traffic and show First Choice is the place to go for the holiday you really want. We needed a culturally relevant and newsworthy enemy, a wa...
Knorrplay
Weber Shandwick
Client: Knorr
Introducing the first bouillon cube sold between whips and handcuffs. Knorrplay was a limited-edition “aphrodisiac” launched through Ann Summers - Britain’s most iconic erotic retailer, and the last place anyone expected to find Knorr. Why? Because home cooking is dying out. For a generation raised on delivery apps and dating shows, i...
Pop Mart to Pop Culture via Labubus
W Communications
Client: Pop Mart
You know those last-minute entries you just have to write? Well, this is one of them. Nine months of stealth strategy. Seven weeks of cultural explosion. And just 48 hours for us to put pen to paper and tell you the story of how W and sister influencer agency HelloFranses! on behalf of Pop Mart, created the biggest consumer pop cult...
Share The First
Edelman
Client: Dove/Unilever
For 20+ years, Dove has championed authentic beauty through its Self-Esteem Project and Real Beauty campaigns. In today's digital landscape, a new challenge emerged: the perfection paradox. Research revealed 9 in 10 women take up to 50 photos before selecting one to post, 60% avoid sharing special moments because they don't like how th...
Tourism New Zealand x The Hardest Geezer
Tin Man
Client: Tourism New Zealand
New Zealand isn’t just a destination. It’s a world of extremes packed into one unforgettable place. Jagged mountains. Ancient glaciers. Lush rainforests. Sun-drenched beaches. World-class food and drink and a rich, living Māori culture. It’s the kind of country that truly has it all. But this raised a challenge: how do you showcase thi...
BEST USE OF PLANNING, STRATEGY AND EVALUATION
Best Worst Team
Tangerine
Client: Specsavers
How do you take one of the most famous ad lines of all time, "Should've gone to Specsavers," and make it relevant for a socially savvy, values conscious, Gen Z audience, overloaded with content… without alienating your core? We turned it in to an entertainment series. We followed the nation’s self-proclaimed worst football team, an und...
Chew Plants Not Plastic
W Communications
Client: Nuud
For founder-led start-up Nuud Chewing Gum, W Communications didn’t just chew up Big Gum, we spat them out. In doing so, we made Britain and the government question what it’s been unknowingly sticking in its gob since 1899. Through a combination of science-based strategy and politically charged creative, we turned chewing gum from a...
Custard by Giggs
Blurred and Oatly
In early 2024 South London rapper Giggs sent a DM to Oatly claiming its Vanilla Custard had ‘changed his life’ and, as a self-proclaimed dessert lover, he wanted more people to know that being lactose intolerance didn’t mean having to sacrifice your favourite foods. Lactose intolerance disproportionally impacts those from ethnic minor...
Mummy Pig’s Pregnancy Announcement
PrettyGreen
Client: Hasbro
Peppa Pig is loved by pre-schoolers worldwide, but in a crowded preschool space, the brand was at risk of losing relevance amongst modern millennial parents. Enter ‘pig news’ - Mummy Pig is pregnant. With Mummy Pig a household name - no, an icon - it inspired a thought. Could we elevate the Peppa brand into the real world by t...
Sunnies & Shock Tactics
SHOOK
Client: Govia Thameslink Railway
‘Sunnies & Shock Tactics’ used creative spark and behaviour smarts to reduce passenger accidents by 14% within two weeks, nailing the client brief. That’s not just a statistic. That’s more people getting home for Christmas without a trip to A&E, or worse. The campaign used a combination of fun and hard-hitting prompts, tapping into ‘...
Swerve the Scammers
Virgin Media O2, VCCP Faith and Broadcast Revolution
With tens of thousands of Brits targeted by scammers every day and telecoms companies at the sharp end of this fraud epidemic, Virgin Media O2 devised a bold, front footed and well-researched ‘Swerve the Scammers’ campaign. Against its three key strategic pillars of amplification, action, and awareness, across the year the press team d...
BEST USE OF A SMALL BUDGET
Battery Breakdown - Scott's Story
Electrical Safety First
For a relatively small outlay in terms of budget, this campaign has transformed a once-emerging issue, barely recognised by the public, into a headline-grabbing, action-driving movement. We have also recruited a coalition of campaign supporters, comprising more than 500 local councils and 100 organisations involved in public safety, c...
Flatpack World Championships
Klaxonn
Client: Grand Designs Live
We were tasked with generate media coverage around the opening of Grand Designs Live. We did that and then some, creating the 'Flatpack World Championships', a multi-round speed-building competition hosted by Kevin McCloud that brought competitors from around the country (complemented by a winner of The Apprentice and a journalist from...
Killed Here
Earnies
Client: Killed Women
In the UK, if a person is killed outside their house, the minimum sentence is 25 years. But if someone is murdered in the safety of their own home? A pitiful 15. And the victims? Mostly women, murdered by partners with a history of coercive control, in brutal acts of overkill. Earnies created Black & Blue plaques for charit...
Murphy's Stout: Good things come to those who are waiting
Heineken UK
It’s a PR practitioner’s dream when the national news hail how successful the PR was. And that’s exactly what happened in this David and Goliath battle of the stouts. With a limited budget for Murphy’s but a distinct desire to cause some mischief, nab some of the headlines the Guinness shortage was getting and reintroduce pub-goers to ...
Swiftonomics
MHP Group
Client: Barclays
Barclays and MHP Group turned the biggest cultural moment of the year into the biggest consumer spending story of 2024, using Barclays’ unique payments insights to calculate the impact of Taylor Swift’s ‘The Eras Tour’. Combining proprietary spending data with consumer and retail research, Barclays painted a picture of how Swifties ac...
The Botox Ban
Idea Farm
Client: Top Secret Comedy Club
The Top Secret Comedy Club wanted global fame without spending global cash. With a tiny £1,500 ambitions were high, the bar was low, and risk of offending people through the roof. We needed to target the clubs main audience demographic (tourists) with a story that made headlines, turned heads, and packed seats. We created an internatio...
World’s First Emojis With Black and Mixed-Race Hairstyles
Good Relations
Client: Rise 365
Community group Rise365 was on a mission to raise awareness of ‘texturism’ - discrimination experienced by those with textured hair, primarily from Black and Mixed-Race backgrounds. With our research showing that 61% of Rise365’s young members had experienced texturism, we set about showing the world that Afro-Caribbean hair is beautif...
CITY & CORPORATE COMMUNICATIONS
A New Dawn For Kellogg's
Taylor Herring and Kellogg's / Kellanova
“Get everyone talking about the bird.” “Back the bird - all the way.” “The bird is the word.” That was the brief we were given from Kellogg’s. In other words, generate PR buzz for the latest re-brand, which, in reality, meant trying to get people excited about a new 3D version of the iconic mascot, Cornelius the Cockere...
Communicating Business Transformation for Headlam Group plc
Houston PR
Client: Headlam Group plc
Headlam is the UK’s leading floorcovering distributor. Operating for over 30 years, the Company has expanded to a network of c.2,030 people, 17 distribution branches and 76 trade counters. Following a period of sustained trading challenges, Headlam appointed Houston to support the Group on a project to launch its business transform...
Customers, Culture and Category Leadership
MHP Group
Client: Ocado Retail
Ocado Retail aims to be the biggest online grocer in the world. We helped them behave like a market leader; crafting and delivering a thought leadership strategy that built brand differentiation in a crowded marketplace, by focusing on a clear, ownable territory – the customer.
Winning hearts, minds and regulatory approval for the UK's mega mobile merger
Vodafone UK, Teneo and WPI Strategy
An 18-month, multi-audience campaign to persuade the UK that Vodafone UK merging with Three UK will have positive outcomes for customers, country and competition – convincing sceptics of the transformational benefits of 5G Standalone and creating positive surround sound to support approval from the Competition and Markets Authority. On...
FINANCIAL SERVICES
Alpha males only: Hollywood and the gender investment gap
Lansons Team Farner
Client: eToro
What do The Wolf of Wall Street and The Big Short have to do with the UK’s £678bn gender investment gap? More than you’d think. To tackle it, eToro and Lansons launched a bold, culture-led campaign exposing how male-skewed portrayals of finance on screen fuel real-world stereotypes. Backed by pioneering research and the Loud Investing ...
Bleak Friday
Golin
Client: Simply Business
Britain’s high streets and local shops are facing mass threats to their existence. As giant businesses slashed prices on Black Friday, Simply Business, a champion of small businesses, declared it Bleak Friday, a state of emergency. Taking inspiration from endangered species lists, we created The Small Business Extinction List not just ...
Click to Pay Capitals
The Academy
Client: Mastercard
A simple strategic shift recognising the frustration of manual card detail entry brought to life with extreme(ly long-named) case-studies turned local merchants into technology pioneers. Click to Pay Capitals delivered Mastercard’s most successful campaign ever, resulting in a massive 330 per cent increase in adoption of its new, faste...
Swiftonomics
MHP Group
Client: Barclays
Barclays and MHP Group turned the biggest cultural moment of the year into the biggest consumer spending story of 2024, using Barclays’ unique payments insights to calculate the impact of Taylor Swift’s ‘The Eras Tour’. Combining proprietary spending data with consumer and retail research, Barclays painted a picture of how Swifties ac...
The Passport Checker
The 10 Group
Client: Confused.com
It’s time for the holiday you’ve been looking forward to all year. You’re at the airport, SPF and flip-flops ready, only to be told: your passport isn’t valid. You check the expiry date, confused. It turns out that due to post-Brexit rules, you needed six months left on your passport. You had no idea. This is not just a hair-raising an...
Two decades of influencing the UK's retirement agenda
Scottish Widows, Teamspirit and Frontier Economics
Scottish Widows' landmark Retirement Report has been driving the UK's financial media agenda, influence and change for two decades. In 2024 Teamspirit took this to a new level to mark the report's 20th anniversary. Cutting edge data modelling uncovered the often uncomfortable retirement realities facing the UK’s most vulnerable minori...
HEALTHCARE: ETHICAL & OTC CONSUMER
Alzheimer's Intelligence
Zeno London
Client: Lenovo
According to the WHO, every year 30 million people around the world* are diagnosed with dementia, yet many are left to cope alone, with little or no support.** To help, we collated the first-hand experiences of 3,500 people living with dementia to provide the newly diagnosed with accurate, compassionate advice and guidance through our ...
Journeys Through Cancer and Menopause
Ogilvy
Client: Boots UK/Walgreens Boots Alliance
Boots and Macmillan, with Ogilvy, tackled a hidden crisis: early menopause caused by cancer. Affecting an estimated 60,000 women who experienced hormone-related side-effects of cancer treatment such as early menopause*, the 'Journeys through Cancer and Menopause' campaign made the invisible, visible. The campaign raised awareness of ...
The Misheard Manifesto
Golin
Client: Specsavers
Specsavers used famously misheard sayings - such as “Escape goat” and “nip it in the butt” to create a mass hearing test. After dropping these sayings (eggcorns) into mainstream TV and radio shows without any explanation to cause debate, we launched The Misheard Manifesto, correcting the nation’s mishearing and prompting them to book a...
What Are You Smoking?
Third City
Client: Curaleaf
The UK’s illegal cannabis-using community exceeds 2.5M, with around 1.8M using it for health issues like chronic pain. Despite this, many continue to buy from dealers rather than source it legally from medical cannabis clinics such as Curaleaf. To uncover what’s really in street-bought cannabis— ranging from mould to E. coli—we lab-tes...
INTERNAL COMMUNICATIONS AND EMPLOYEE ENGAGEMENT
Building rewarding careers in a skills-powered organisation' campaign
Arcadis
As part of Arcadis’ 2024-2026 business strategy, we set out to become a ‘skills-powered organization’ and invested in an AI-powered platform to help match employee skills with opportunities and support their career growth. This is a bold ambition, and we knew real change wouldn’t come from launching a platform alone. It required a shif...
Desk Break
Golin
Client: ASICS
Festival of Brand Building
Diageo
In May 2025, Diageo launched its first-ever Festival of Brand Building - a bold, global activation that turned a core business ambition into an unforgettable employee engagement moment. With brand building identified as a critical growth driver, this 24-hour hybrid festival set out to inform, inspire and involve over 30,000 employees -...
McDonald’s+Me
MSL UK
Client: McDonald's
Walk into any McDonald's from Tokyo to Toronto, and you know exactly what to expect. The same golden arches. The same Big Mac. The same experience that's made McDonald's the world's most recognisable brand. But behind the counter? Somewhat of a different story.HR systems that didn't talk to each other. HR processes that varied by count...
We’re All In: Empowering Colleagues to Lead on Sustainability
Primark
Our We’re All In campaign was launched to re-energise colleague engagement with our sustainability strategy, Primark Cares, following a decline in awareness. Built around three clear communication objectives – educate, inspire, and activate – the campaign set out to cut through myths, generate excitement, and equip colleagues to drive ...
ISSUES AND REPUTATION MANAGEMENT
Changing Spaces
Words+Pixels
Client: Lime
Lime is the UK’s biggest e-bike operator. But it can only continue to grow and thrive if it is able to show how it is improving city life for Londoners and making the urban environment more sustainable for everyone. For the brand’s 2024 campaign, Words + Pixels boldly took on one of the most vexed topics around urban cycling – the lack...
Chew Plants Not Plastic
W Communications
Client: Nuud
For founder-led start-up Nuud Chewing Gum, W Communications didn’t just chew up Big Gum, we spat them out. In doing so, we made Britain and the government question what it’s been unknowingly sticking in its gob since 1899. Through a combination of science-based strategy and politically charged creative, we turned chewing gum from a th...
Protecting Games-time
Paris 2024 Olympic and Paralympic Games Organising Committee
The Olympic and Paralympic Games are the world’s most extensively covered sporting and cultural event. They are also the most complex logistical exercise a country can undertake. So there is huge scope for things not going entirely to plan and for widespread negative coverage to follow. Paris 2024 was no exception. A wide variety of si...
The Last Coal Fired Power Station
Burson
Client: Uniper
The closure of Ratcliffe-on-Soar, Britain's last coal-fired power station, presented Uniper with significant reputational challenges, including job losses, public scrutiny over emissions, and uncertainty about the site's future. Burson UK's "The Last Coal-Fired Power Station" campaign transformed this potential crisis into an opportuni...
What’s the price of privacy?
Information Commissioner’s Office
Client: Police Service of Northern Ireland
In August 2023, the Police Service of Northern Ireland (PSNI) inadvertently published the names, staff ID numbers, jobs, and locations of their entire 9,483-person workforce. It was more than an admin error. It was a life-changing and potentially life-threatening moment for PSNI staff who often make great personal sacrifices to conce...
21GRAMS/Real Chemistry
Client: Novo Nordisk
To understand the reputational crisis that was starting to crest for Novo Nordisk in May of 2024 is to remember just how pervasive the Ozempic media storm had become. With celebrity weight-loss testimonials inappropriately promoting off-label use and speculation about who on the red carpet was “on Ozempic” in every tabloid, false narra...
MARKETING COMMUNICATIONS: AUTOMOTIVE AND TRANSPORT
Changing Spaces
Words+Pixels
Client: Lime
Lime is the UK’s biggest e-bike operator. But it can only continue to grow and thrive if it is able to show how it is improving city life for Londoners and making the urban environment more sustainable for everyone. For the brand’s 2024 campaign, Words + Pixels boldly took on one of the most vexed topics around urban cycling – the lack...
easyJet Returnships
Taylor Herring
Many people over the age of 50 can face age discrimination in the job market. According to UK Government data, a significant number of over-50s feel they’ll be overlooked simply because their perceived “usefulness has passed.” For some sectors, like aviation, this perception is particularly entrenched. For example, 71% of over-50s beli...
Lime-thru Bakery
Ready10
Client: Lime
Picture this: it’s the summer of 2024 and the comforting scent of butter and caramelised sugar carry on the breeze of every London street you wander down. Welcome to the capital’s latest obsession. The bakery. ‘Sweet treat’ culture exploded last year, and we pounced on it like a hungry Zoomer on a hot croissant for e-bike brand Lim...
Musical Routes
Good Relations
Client: Rail Delivery Group
By early 2024, train passenger numbers were yet to recover to their pre-pandemic levels. With leisure trips identified as a key area for improvement, Rail Delivery Group challenged Good Relations to create a campaign that tapped into Britons’ existing passions and inspired them to take a trip by train. Tapping into Britain’s nostalgia ...
Nature Traffic Control Tower
The Academy
Client: Heathrow
Heathrow’s Nature Traffic Control Tower was a low-cost, high-impact campaign that flipped the narrative from ill-informed opinions to well-applauded recognition of the airport’s clear plan of action for making its local surroundings nature positive. The tower became a focal point to simply show that with the right amount of effort and ...
Safety Thirst
Cubaka
Client: Avanti West Coast
Railway accidents spike at Christmas. The main culprit? Booze. To combat this, Avanti West Coast and Cubaka launched "Safety Thirst," a low-alcohol beer. The integrated, behavioural change campaign used humour to make safety messaging fun, memorable and engaging, because the more people remember, the fewer accidents happen. We called ...
Vauxhall Electric Streets of Britain
Performance Communications
Client: Vauxhall
In 2023, just 5% of Vauxhall's sales were electric vehicles (EVs), despite a 2024 government mandate requiring 22% of vehicle sales to be EVs. To avoid significant fines and reposition the brand in the EV market, Vauxhall partnered with Performance Communications to launch Electric Streets of Britain—a campaign addressing a key barrier...
MARKETING COMMUNICATIONS: CULTURE, MEDIA, SPORT AND TRAVEL
Aldi Vs Moschino - The Celery Bag
Taylor Herring
Client: Aldi
Aldi believes that everyone should have access to fresh, healthy, affordable food. It’s a right, not a privilege. And why stop just at just food - why not fashion as well? So, when we spotted that Moschino had released the ‘Sedano bag’, a £3,700 leather purse that looked like a bunch of celery – we knew we had to act. Enter the Aldi ‘...
Let's Lift The Curfew for This Girl Can
23red
Client: Sport England
In 2023, This Girl Can uncovered The Enjoyment Gap – yet another stubborn gender divide meaning 2.4 million fewer women than men reap the rewards of sport and physical activity. At the heart of this gap is a fundamental issue: safety. Our research revealed a chilling reality – by 2024, 72% of women had altered their outdoor exercise ro...
Mummy Pig’s Pregnancy Announcement
PrettyGreen
Client: Hasbro
Peppa Pig is loved by pre-schoolers worldwide, but in a crowded preschool space, the brand was at risk of losing relevance amongst modern millennial parents. Enter ‘pig news’ - Mummy Pig is pregnant. With Mummy Pig a household name - no, an icon - it inspired a thought. Could we elevate the Peppa brand into the real world by treating...
Pop Mart to Pop Culture via Labubus
W Communications
Client: Pop Mart
You know those last-minute entries you just have to write? Well, this is one of them. Nine months of stealth strategy. Seven weeks of cultural explosion. And just 48 hours for us to put pen to paper and tell you the story of how W and sister influencer agency HelloFranses! on behalf of Pop Mart, created the biggest consumer pop culture...
Roddick Returns
The Romans
Client: Betway
12 years after retiring from a glittering career of Grand Slams and three devastating Wimbledon final losses, Betway gave Andy Roddick the ‘Advantage’ and a shot at redemption...4,018 miles away in Wimbledon, North Dakota. Transforming this tiny town into a DIY tennis tournament, enlisting all the residents as players, officials and fa...
MARKETING COMMUNICATIONS: LEISURE AND HOSPITALITY
Moments Crew
The Academy
Client: Fred. Olsen Cruise Lines
We turned an assumed category weakness (smaller ships visiting less popular destinations) into a virtue, launching a new service that highlighted the promise of memorable moments that only smaller ships can deliver. The Moments Crew was made up of famous, but credible, talent who appealed directly to the 55+ year-old target audience, r...
Swim Suit Collection
One Green Bean
Client: David Lloyd Clubs
January is the key commercial month for Britain’s fitness industry and competition is fierce. Everyone is shouting very loudly, most all saying the same thing. So whilst the temptation to lean into the ‘new year, new you’ category norms was huge, we encouraged our clients to take a different approach to cut through. We discov...
The Red Roses Patch
W Communications
Client: England Rugby
For England’s Red Roses, W Communications didn’t just challenge legacy pub culture it changed it, for good. Fuelled by a first-hand experience of off-the-pitch sporting inequality, we turned a quiet frustration into a headline-grabbing, hope-giving campaign that redefined a Rugby institution and sparked national conversation. What sta...
The Sipping Forecast
Grayling UK
Client: Greene King Pubs
The Sipping Forecast - a pub-centric twist on the iconic British Shipping Forecast – led to over 41,000 people flocking to their local Greene King Pub this spring. Larry Lamb became the first ever pub garden weather forecaster. His role was to warn pub-goers of incoming April showers... and, when it did rain, an offer of 100,000 free ...
Tourism New Zealand x The Hardest Geezer
Tin Man
Client: Tourism New Zealand
New Zealand isn’t just a destination. It’s a world of extremes packed into one unforgettable place. Jagged mountains. Ancient glaciers. Lush rainforests. Sun-drenched beaches. World-class food and drink and a rich, living Māori culture. It’s the kind of country that truly has it all. But this raised a challenge: how do you showcase thi...
MARKETING COMMUNICATIONS: HEALTH, BEAUTY, RETAIL AND FASHION
Our Chicken Shop is Always Open
Cirkle
Client: Birds Eye UK
Gen Z didn't rate frozen...yet. We delivered a fully integrated campaign for Birds Eye 'Chicken Shop range from creative development to content, media strategy to influencer engagement, all aimed at driving Gen Z into the frozen aisle, shifting perceptions on frozen and creating a platform for Birds Eye to speak authentically to a new ...
Pop Mart to Pop Culture via Labubus
W Communications
Client: Pop Mart
You know those last-minute entries you just have to write? Well, this is one of them. Nine months of stealth strategy. Seven weeks of cultural explosion. And just 48 hours for us to put pen to paper and tell you the story of how W and sister influencer agency HelloFranses! on behalf of Pop Mart, created the biggest consumer pop culture...
The (Circadian) Rhythm of the Night
Ogilvy PR
Client: Boots No.7
In April 2023, No7 launched a new skincare range; No7 Future Renew which made national headlines and became the biggest ever beauty launch in the UK. Fast forward two years to the launch of the latest addition to the range, No7 Future Renew Damage Reversal Night Serum, which promises to improve skin repair overnight while you’re sleepi...
The Milk Bank
Citypress
Client: Arla
The most requested items at foodbanks is fresh dairy, but one in five charities can’t offer it because of a lack of fridges. Together, with Arla, we set out to change that. The Milk Bank aimed to increase access to fresh dairy and highlight it as a nutritious superfood. The cornerstone of the campaign was the roll out of fully-stoc...
The Tesco Wedding Gift Registry
Tin Man
Client: Tesco
Loo roll, bin liners and tea bags for your big day? Horribly unromantic or brilliantly practical? These are the kind of headlines that set airwaves alight with debate following the launch of our Tesco Wedding Gift Registry campaign. With couples forking out an average £23k+ on their wedding, and cohabited homes already filled with to...
Trick or Treat: BSL Edition
Tin Man
Client: Cadbury Fingers
Not all heroes wear capes. Some wear crocs and live in a quiet community in Worcester. Or so we found out during our most ambitious campaign to date for Cadbury Fingers. As part of the brand’s long term partnership with the National Deaf Children’s Society to raise deaf awareness and teach the nation a little bit of BSL, the Sign With ...
NOT-FOR-PROFIT
Fabric of the Community
W Communications and Brothers & Sisters
Client: Grenfell Athletic
For Grenfell Athletic, a London football club born from tragedy, W Communications and Brothers & Sisters redefined what a football shirt could be and represent. More than just a badge of pride and belonging, we transformed it into a living, biographical record of a community still healing. Woven with remembrance, resilience, and the un...
Killed Here
Earnies
Client: Killed Women
In the UK, if a person is killed outside their house, the minimum sentence is 25 years. But if someone is murdered in the safety of their own home? A pitiful 15. And the victims? Mostly women, murdered by partners with a history of coercive control, in brutal acts of overkill. Earnies created Black & Blue plaques for charity Kill...
Kind Sparks
Kindred
Client: RSPCA
Drawing on parallels from the ‘meat paradox’, Kindred coined the term the ‘Fireworks Paradox’ to inform its recent work for the RSPCA: the reality that people love animals, but they also love fireworks, even though they acknowledge they cause them harm and distress. The firework-friendly campaign sought to overcome this cognitive disso...
Missed Birthdays
Hope&Glory and adam&eveDDB
Client: CALM
CALM “Missed Birthdays” was a spectacular installation designed to raise awareness of suicide – each of the 6,292 balloons marked the birthday a young person missed because they died by suicide. It drove 220 pieces of coverage, delivering over 350 million Opportunities to See through editorial coverage. 23,000 people shared the install...
The CPR Bra
Fight or Flight
Client: St John Ambulance
A third of Brits are afraid to give CPR to a woman because they were worried about touching breasts. And the same proportion, a third of men (33%) said they were concerned they would be accused of ‘inappropriate’ touching when giving chest compressions to a woman in cardiac arrest in public - versus 13% of women. These are the alarming...
The Fair Pour
Hope&Glory
Client: Oxfam
A remarkable 85% of those exposed to the “Fair Pour” said it increased their support for fairer taxation and Oxfam’s campaign to get the world’s super-rich to contribute more. From a brief to “get progressive taxation discussed in the pub” (toughie that), we delivered something that got the nation talking about what constitutes a fair ...
PUBLIC AFFAIRS
Bringing down beer duty
Woburn Partners
Client: British Beer and Pub Association
The British Beer and Pub Association asked us to help convince the Treasury to freeze draught beer duty rates. We developed an integrated media and public affairs campaign around one core message: that pints and pubs mean more to people, and have a greater social and cultural value, than the tax regime recognised. We set out to persuad...
Chew Plants Not Plastic
W Communications
Client: Nuud
For founder-led start-up Nuud Chewing Gum, W Communications didn’t just chew up Big Gum, we spat them out. In doing so, we made Britain and the government question what it’s been unknowingly sticking in its gob since 1899. Through a combination of science-based strategy and politically charged creative, we turned chewing gum from a th...
Driving the UK’s First Men’s Health Strategy
Be Broadcast and Weber Shandwick
Client: Movember
Movember 2024 exposed the UK’s men’s health crisis - its toll on families, communities, and carers. Launching with The Real Face of Men’s Health, the campaign blended data, storytelling, and grassroots action to demand change. From viral challenges to regional media to a summit with Arsenal and the Premier League, it united public and ...
Renters' Rights Bill: Championing Pet-Friendly Properties
Mars Petcare, Battersea Dogs & Cats Home and Lexington
The Pet-Friendly Properties Campaign, led by Mars Petcare UK, Battersea Dogs & Cats Home, and Lexington Communications, is driving legislative change to end blanket bans on pets in rental properties, addressing a widespread issue affecting millions of renters across the UK. Through a strategic mix of political engagement, media outreac...
Securing a future for hospices
Hospice UK
Hospices are facing unprecedented challenges – rising costs and stagnating statutory funding are forcing many to cut services, all at a time when rising demand means their care will be needed more than ever. As the national champion for hospices, we knew someone needed to speak up for the sector, targeting decision makers who had the p...
The Unwelcome Home
Weber Shandwick
Client: IKEA
In a groundbreaking initiative to raise public awareness about child homelessness, IKEA and their long-term partner Shelter, shone a light on the dire conditions faced by over 150,000 children living in temporary accommodation across England. Families endure months, even years, in damp, infested, and overcrowded environments. The "Unwe...
PUBLIC SECTOR
Change NHS: Help build a health service fit for the future
Department of Health and Social Care
With confidence in the NHS at a low and its future under intense scrutiny, we set out to do something bold: spark the biggest ever national conversation about how to save it and make sure the people shaping its future weren’t just from Whitehall, but from every corner of the country. With £50,000, we designed a four-part campaign: list...
Don't Disrespect
Kent County Council
“Don’t Disrespect” is a youth-led campaign by Kent County Council that tackled street harassment with a modest £26,000 budget—£16,000 from the Home Office and £10,000 from the Department for Transport. Despite limited resources, the campaign achieved exceptional reach, engagement, and media impact. The campaign’s centrepiece—a video co...
European Mushrooms – Mushroom Monday
Spinnaker
Client: European Mushrooms
Every January, the UK experiences a significant slump in mood and energy levels, with research revealing that a quarter of females feel their lowest during the second half of the month. This is compounded by the lack of sunlight and a widespread Vitamin D deficiency, which further affects the nation’s overall well-being. These insights...
Fake Always Breaks
MHP Group
Client: Intellectual Property Office
Our ‘Fake Always Breaks’ campaign not only helped motorists to better understand the life-threatening dangers of buying fake car parts, it also demonstrably improved consumer confidence in knowing how to spot and report counterfeit goods. In parallel, we reduced the likelihood that people will consider buying fake car parts in future –...
Let's Lift the Curfew for This Girl Can
23red
Client: Sport England
In 2023, This Girl Can uncovered The Enjoyment Gap – yet another stubborn gender divide meaning 2.4 million fewer women than men reap the rewards of an active lifestyle. At the heart of this gap is a fundamental issue: safety. Our research revealed a chilling reality – by 2024, 72% of women had altered their outdoor exercise routines i...
Liming with Gran
Ketchum UK
Client: Genomics England and University of Cambridge
Generations of London’s Black-Caribbeans weren’t having vital conversations about family health history. Silence is costing lives. 65% die from genetically linked conditions such as cancer and heart disease. We needed a new medium to create a safe space. We found inspiration in a Caribbean game tradition – dominoes – and designed a bes...
LoveGUM: Future-Proofing the UK’s Sexual Health Workforce
M+F Health
Client: British Association for Sexual Health and HIV (BASHH)
The LoveGUM campaign was a groundbreaking initiative designed to tackle the alarming decline in doctors choosing Genitourinary Medicine (GUM) as a specialty. With only 16.3% of GUM training posts filled in 2023 - amidst soaring STI rates and growing healthcare demands - urgent action was needed to rebuild the sexual health and HIV work...
TECHNOLOGY
Alzheimer's Intelligence
Zeno London
Client: Lenovo
According to the WHO, every year 30 million people around the world* are diagnosed with dementia, yet many are left to cope alone, with little or no support.** To help, we collated the first-hand experiences of 3,500 people living with dementia to provide the newly diagnosed with accurate, compassionate advice and guidance through our ...
Blurred and partners
I Am Not A Typo (IANAT) was formed to create social change, so that no one feels like an oversight. In March 2024, Blurred collaborated with partners to launch the campaign. It went from an idea on paper to an IRL campaign that touched a nerve across the industry, UK and internationally. We gained the momentum of a real thing – a camp...
Campaign to End Single Use Data
Fight or Flight
Client: NetApp
Data fuels technology. The more technology we use, the more data we consume. When we’re no longer using apps, or laughing at memes, the data is no longer needed. It becomes waste – completely useless. But many companies keep it anyway, storing it in giant data centres all over the world. That's a big problem because data centres con...
Daisy vs The Scammers
Virgin Media O2, VCCP Faith and Broadcast Revolution
With tens of thousands of Brits targeted by scammers every day, Virgin Media O2 took the fight back to them with the launch of Daisy, an AI granny programmed to take scam calls and waste fraudsters’ time. Provided with her own mobile number and with all the time in the world, Daisy fielded more than 1,000 calls from scammers, keeping t...
The Refurbished Restaurant
Words+Pixels
Client: Back Market
Back Market is famous for selling high-quality, pre-owned phones and laptops. But for its 2024 campaign, it wanted to build awareness and drive sales for a new category on its platform: refurbished kitchen tech. Working alongside one of London’s most celebrated and innovative chefs, Words + Pixels created an agenda-setting, two-nights-...
People, Agencies & Teams
BEST AGENCY OUTSIDE LONDON (HEADQUARTERS OUTSIDE M25)
Cowshed
We’re Muckle Media. A team of 35, we’re a fiercely independent PR agency. We’re a proud B Corp and a champion of flexible working for all. We create award winning campaigns that generate worldwide coverage for clients including Popeyes™, Brown Forman, Isle of Harris Distillery, and Graham’s The Family Dairy. We started in a small S...
Muckle Media
Since 2002, Tangerine has been a fiercely independent PR and social agency, making a difference for our clients, our people, and the industry. Ranked among the UK’s fastest-growing agencies, we build superbrands through the power of attention, blending earned storytelling with paid effectiveness to deliver measurable business results. ...
Smoking Gun
While many played it safe in 2024, Manchester-headquartered Smoking Gun broke boundaries. We grew fee income by 60%, secured landmark clients like Philips, PG Tips and ADT, and delivered industry-defining work—like a 900% market share uplift for Philips Airfryers through earned-first creativity, without a penny of ATL. But this is more...
Tangerine
Incorporated in June 2014, Cowshed has grown from one woman in a cowshed to a team of 35. Our mission has always been to create campaigns that work, for clients we love and causes we believe in. We call it work with meaning. Our location outside of London hasn’t limited our ambition, reputation, or impact. 2024 was a record year in bu...
DIVERSITY, EQUITY & INCLUSION CHAMPIONS
Blurred
We never rest on our laurels; our desire to continuously improve is driven by the deep inequalities we see in the industry, and our belief that we can be part of the solution. We transparently report on our journey, sharing the good and the bad, in a quest to ultimately show that being good in terms of DEI is not only the right thing ...
Cavendish
Cavendish’s Diversity, Inclusion & Belonging strategy fosters a truly inclusive workplace through four Internal Impact Groups: Women, LGBTQ+, Culture, and Neurodiversity. These groups lead initiatives that promote awareness, support, and representation. Highlights include mentorship programs, cultural events, and impactful workshops. W...
Full Fat
At Full Fat, diversity, equity, and inclusion are not just values - they are the foundation of everything we do. We are committed to creating an environment where every individual can bring their true self to work, knowing they are supported, celebrated, and empowered to excel and deliver their best work. Full Fat’s DEI journey is ongo...
Kindred
We’ve made great strides in our DEI work this year; increasing ethnic diversity by 9 percentage points, increasing the number of staff who have a disability (including neurodivergence) to 19% (reflecting the London average), increasing the number of state school educated staff (from 52% to 62%), and offering a Living Wage paid internsh...
MSL UK
We have a simple ambition. To be the most progressive networked agency in market, home to fresh diverse talent. Our goal is to create a welcoming environment for everyone: employees, clients, suppliers, and talent, by providing DE&I training focused on understanding and respecting the nine protected characteristics. Tapped into the ev...
Taylor Bennett Foundation and Chartered Institute of Public Relations
PR has a diversity problem at the top. While the industry talks about inclusion, one in five UK PR agencies still has zero non-white employees (PRWeek). Senior leadership teams remain predominantly white, middle-class, and disconnected from the challenges faced by ethnic minority PR professionals. The Taylor Bennett Foundation & CIPR B...
NEW CONSULTANCY OF THE YEAR
Earnies
Dear Juror, In a pretty depressing sea of PR agencies folding, merging or standing still, we believe that our launch has been one of the, if not THE most impressive and inspirational stories to have happened to the industry in recent times. We challenge you to name a new NAY any agency who has... Changed a law and won their client...
Schillings Communications
Set up by the partnership of Schillings International LLP, the renowned media law and reputation advisory firm, Schillings Communications provides a unique service to clients, at a time when those in positions of influence must navigate a changing terrain of increased scrutiny, complex advocacy, mis- and disinformation and a proliferat...
SourceCode Communications
SourceCode UK has had tremendous growth in its first year of operations despite tough market conditions. We achiveed £570,000 in revenue, we were able to move into profit within four months of trading, and by the end of the year we delivered a 17% margin. We have won a number of large international accounts from London, including IFS, ...
Stakked
In just 14 months, Stakked has been shaking up the comms industry with its ‘boutech’ collective of four independent - but interconnected - specialist divisions across earned, paid, social, and digital media. Brands of all sizes can “stack up” service combinations and take advantage of Stakked’s “big agency muscle” but with “boutique hu...
Work & Class
Work & Class was founded on 1st May 2024 as the first communications agency aiming to bridge the gap between brands and often neglected working class audiences. In our first year we have, pitched 16 times (industry average 14.4*), achieved a 60% pitch to win conversion rate (industry average 25%*), won clients including Sky Arts, Sky C...
YOUNG PR PROFESSIONAL
Advika Reddy
Full Fat
An adventurous communicator, Advika took a bold leap from India to London in September 2021 to pursue her passion for food journalism. After graduating with a distinction in a Master’s in Arts and Lifestyle Journalism from UAL, she quickly made her mark, writing for Eater, 23, Artefact, and Daily Express. After two years of immersing h...
Eleanor Dix
Antidote Communications
Nell Dix joined Antidote Communications in 2023 and has quickly become an essential member of our small, ambitious team. Promoted to Senior Account Executive after just a year, she was also the first recipient of our internal Kaizen Award, recognising her commitment to continuous improvement and her impact across the agency. Nell is cr...
Jacob Page
Blurred
“Thinking back to my first weeks, the experience, confidence, ability and responsibility which I now have is a far cry from the intern I began as. This didn’t happen in a vacuum. I have earned this trust and responsibility through consistently delivering great work, no matter the brief, whether in my comfort zone of social and environm...
Sam Ard
CWA Agency
Many young people enter this industry with enthusiasm and determination, Sam Ard has that in abundance, but his real skill is in combining it with strategic thinking well beyond his years, including engaging key contacts from his days as a journalist and a demonstrating a proven track record of delivering award-winning campaigns. Sam h...
Tapiwa Nyirenda
Blurred
I believe I exemplify resilience, creativity, and impact in communications. In just over a year at Blurred, I have gone from an industry newcomer to an indispensable team member, driving social strategy, spear-heading influencer campaigns, and developing vital DEI resources. Despite navigating significant personal and health challenges...
SPECIALIST CONSULTANCY OF THE YEAR
Battenhall
Battenhall has redefined PR for the social media age. The agency’s unique approach, where 20% of time is spent on innovation, has hit the mark this year, delivering record high revenues of £9m, up 14% on last year. Battenhall has expanded in the UK and grown new teams in Asia, North America and Europe, opening for business in Germany i...
Organic
We are the £7m PR agency you probably haven’t heard of. But you would certainly have seen our work. We were the PR agency behind 7 of the top 10 biggest grossing movies of 2024. We were the team behind Barbenheimer – working with Universal and Warner Bros on both launch campaigns. More recently, we launched the box office smash Wicked...
Real Chemistry
Real Chemistry is a 100% healthcare focused agency with a perspective on the healthcare ecosystem unparalleled in any other UK firm. We thrive across the full spectrum of healthcare, driving corporate, clinical and commercial success for clients from early-stage biotech and digital health companies, to the makers of the world’s top-sel...
The Flywheelers
The past year has been tough for the tech sector; funding for British startups was at its lowest since 2018, and layoffs plagued the sector. As a result, many companies have smaller budgets and are looking to prove even greater ROI. This climate makes The Flywheelers’ sky-high growth even more exceptional. Achieved by consistently del...
Words+Pixels
In just five years, Words+Pixels has grown into one of the UK’s most respected young comms consultancies - and 2024 was our biggest year yet. With a continued niche for working with high-growth businesses and challenger brands, we delivered 40% revenue growth, debuted in the PRWeek Top 150, and ranked among the top third of the FT1000 ...
Gold Awards
BOUTIQUE CONSULTANCY OF THE YEAR (<£3M TURNOVER)
Full Fat
The past year was a defining chapter for Full Fat, not just in growth, but in purpose. We surpassed revenue targets, secured major wins across every key sector, including a global retainer with the Carlsberg Group, and made real, measurable progress in diversity, equity, and inclusion. Our team is more diverse than ever, with 41.2% of ...
Pangolin
In the face of adversity (losing 25% revenue in November 2023 with one client leaving) and in a challenging economic climate, 24/25 wasn’t just a rebuild, it was a year of growth. Our fee revenue grew by 42%, we welcomed 15 new clients to our roster and nine new full-time team members. This was all achieved whilst still maintaining th...
Smoking Gun
In a year defined by industry uncertainty, Smoking Gun chose boldness over caution—and it paid off. We grew fee income by 60%, won household names like Philips, American Golf and Best Western, and launched a new strategic division that delivered award-winning results across B2C, B2B and social. Our campaign for Philips Airfryers alone ...
Woburn Partners
Woburn Partners delivers industry-leading public affairs, media relations and communications work for companies, public sector bodies, NGOs and individuals. We pride ourselves on our inclusive culture, supportive policies, and commitment to personal growth. At Woburn Partners, we innovate by refusing to silo PR and public affairs, deli...
Words+Pixels
In just five years, Words+Pixels has grown into one of the UK’s most respected young comms consultancies - and 2024 was our biggest year yet. We delivered 40% revenue growth, debuted in the PRWeek Top 150, and ranked among the top third of the FT1000 fastest-growing companies. With industry-leading client retention and agenda-setting c...
SMALL CONSULTANCY OF THE YEAR (£3M-£10M TURNOVER)
Battenhall
Battenhall has redefined PR for the social media age. The agency’s unique approach, where 20% of time is spent on innovation, has hit the mark this year, delivering record high revenues of £9m, up 14% on last year. Battenhall has expanded in the UK and grown new teams in Asia, North America and Europe, opening for business in Germany i...
Blurred
Having had a challenging 2023, Blurred set itself some clear objectives: Growth, in a tough financial market.Evolution from ‘ESG’. It had made its mark in ESG, but with global political unrest/ Trump back in power, it needed to evolve Do it our way. Prove that our own business (and industry) can deliver Profit whilst also delivering ...
PrettyGreen
In 2024 PrettyGreen banked our biggest year on record, delivering an 19% increase in fee revenue to £5.5million, 75% pitch conversion rate, £1.24m new business revenue and achieving B Corp accreditation, proving that successful business can balance people, planet and performance.Guided by our ‘Less Ordinary’ creative North Star, we ar...
Ready10
Ready10 is a stand-out industry success story since launching in 2016 and we’ve just completed our most successful year to date. We aim to deliver best-in-class PR via our Hearts, Minds & Bottom Lines approach. We work for the likes of Sky, McDonald’s, Paddy Power and Mars Wrigley with new business wins this year that include First Bus...
Tin Man
This year, our story is an epic one. Against the backdrop of a turbulent economic landscape, we’ve cleaned up on the pitch circuit. 15 new business wins in the last 12 months in some of the hottest pitches in the industry, including supermarket behemoth Tesco, leading homewares retailer Dunelm, US snack brand Cheez-It, ethical coffee b...
MID-SIZED CONSULTANCY OF THE YEAR (£10M-£20M TURNOVER)
Cavendish
Cavendish’s 2025 PRWeek Awards entry showcases a year of transformative growth, with revenue up 45% and EBITDA up 81%, driven by both organic expansion and strategic acquisitions. The consultancy emphasises a people-first culture, with high employee satisfaction, inclusivity, and development. Campaigns for clients like CITB and TPI del...
Citypress
In 2024, Citypress made transformative progress against our mission to be the defining employee-owned agency, using our commercial performance to drive social and client impact.Growing by 10%, we welcomed clients like Arla, Kellanova and Evri and pledged a £1m investment in creativity. This saw us deliver fresh creative impact, with Ar...
Hope&Glory
Our greatest challenge has been laurels. And never resting on them.We’ve adorned the shelves of Hope&Glory with many awards over the years. We remain the most-awarded independent agency of the year (a title we’ve held for three years) and are the most-awarded agency of the last five years according to PR Week.We’ve been shortlisted ove...
Taylor Herring
2024 was our most successful year ever. Revenue soared from £10.13M to £13.8M, with profit margins up 13% year-on-year. We were named one of PRWeek’s Top 10 fastest growing agencies, leaping from 49th to 36th in the Top 150.Our secret? Relentless creativity, bold innovation, and a values-driven culture. We welcomed giants like Britvic,...
The Romans
Quite frankly, just getting through the past year feels like a big achievement in itself. The past 12 months have seen the world falling apart around us and so we decided that the best form of defence was attack. And so we recruited the best talent around who in turn pitched the biggest clients around with the best creative ideas aroun...
LARGE CONSULTANCY OF THE YEAR (>£20M TURNOVER)
Brands2Life
As we celebrate 25 years of success, Brands2Life has never stood still. Our enduring commitment to pushing the boundaries of innovation and creativity has powered us to even greater heights in 2025, a year marked by record-breaking revenues, new business wins, and exceptional satisfaction among both clients and staff. In 2024/25 our fo...
Golin
Our historic Cannes Lions Grand Prix win fueled our ambition to redefine what's possible for PR agencies and earned creativity. We didn't just celebrate; we codified and upskilled our agency in the winning formula. Future-proofing our people and creative craft to keep us ahead, underpinned by investment in new AI tools and L&D, plus fo...
Ketchum UK
Ketchum UK is redefining consultancy excellence through values-led innovation, culture-first creativity, and enduring client partnerships. In a year of industry flux, we secured major wins with LinkedIn and New Balance, drove business results for Philips and Mars, and earned acclaim for inclusive, award-winning campaigns like “Liming w...
MSL UK
We have a simple ambition. To be the most progressive networked agency in market, home to fresh diverse talent. Since 2021, we’ve been on a journey to reinvent who we are. We’ve evolved our offer, our culture and values, our policies and hired new leadership. We’ve been constantly flexing to meet the needs of future and current employ...
Ogilvy PR
In 2021, we redefined and reinvented Ogilvy PR with our new positioning: “Ideas Others Can’t”. Since then, we’ve delivered double digit growth for three consecutive years – moving us out of the shadows of our advertising colleagues and making Ogilvy PR the biggest, fastest growing part of the entire agency.Then the chaos of 2024 erupte...
IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)
Bupa Global, India & UK
We’re a small, dynamic and diverse in-house team protecting and promoting Bupa’s reputation across six businesses: Bupa UK Insurance, Bupa Global, Bupa Dental Care, Bupa Care Services, Bupa Health Services and Niva Bupa. Our team of seven includes Sangeeta Suthar, Victoria Mayman, George Allen, Harriet Williams, Laura Tompkins, Annab...
Samsung UK
In 2024, Samsung UK’s in-house PR team seized a once-in-a-generation opportunity: to make AI not just understood, but wanted. With AI integrated across Samsung’s product range, from phones to fridges, our challenge wasn’t technical, it was emotional. People didn’t trust or understand AI, so our mission became clear: make AI human. W...
The LEGO Group
In 2024, the LEGO Group underwent major changes—introducing new teams like Markets and Channels, and rethinking how it works and connects with audiences. This transformation also emphasised the continued importance of a close-knit relationship with in-market teams across the globe, including the UK and Ireland PR team, ensuring that th...
Virgin Media O2
Virgin Media O2’s small but mighty External Communications team has achieved its best year yet. It has put innovation and AI at the heart of its work, helped the business meet strategic objectives, secured more quality coverage than its competitors, and ultimately reclaimed its consumer champion crown. Across 2024, the team helped VM...
Vodafone
2023 started like any other normal year for the Vodafone UK External Communications team. The overarching goal remained: support the business’ strategic ambition of becoming the UK’s #1 telco when it comes to customers, the best place to work, and growth. Then came the £16.5 billion merger between Vodafone and Three. A once-in-a-career...
IN-HOUSE TEAM OF THE YEAR (PUBLIC/THIRD SECTOR)
Electrical Safety First
In the last year, our dedicated Communications Team has secured more media coverage than at any point in the charity’s history. Forced life-and-death issues onto the national agenda. Effected life-saving legislation. Increased our brand recognition by 5.7%. All achieved in-house. Our standout achievements: • Secured 3,584 individu...
The National Cyber Security Centre Communications Team
The National Cyber Security Centre (NCSC) Communications Team is at the forefront of protecting the UK’s cyber resilience through innovative, transparent, and impactful public messaging. Operating within both the UK Intelligence Community and the UK Government Communications Service (GCS), the team expertly navigates the unique challen...
