10 Point Plan

Agency: OVO

When the energy crisis took hold, panic gripped the nation, but no one had a solution. We needed a strong message to cut through the noise and push the Government to deliver real action. OVO achieved this by announcing its 10-Point Plan which would help stabilise the energy system. We ran an integrated public affairs, communications and social campaign, the news hit every major news outlet - and importantly delivered solutions during a very real crisis. Our aim was to influence decision makers, and we are proud that much of the plan has been adopted by the Government.