A Love/Hate Relationship

Breast Cancer Now

Agency: Weber Shandwick

Fear around COVID-19 was preventing women from seeking medical advice and getting their breasts checked. Breast Cancer Now wanted to step up its vital efforts encouraging self-checking and get the issue back into the headlines. We talked to woman from a range of backgrounds about their experiences and turned to animation to bring the stories to life - diversity and inclusion were key and the freedom of animation would enable all woman to identify with the content. The film charts the relationships women have with their breasts over the course of their lives and ends with a powerful call to action.