A Shave Too Close

Lloyds Bank

Agency: Grayling

As part of Lloyds Bank's ongoing commitment to fighting fraud, Grayling used an innovative content approach to raise awareness of men's overconfidence for spotting financial scams. The A Shave Too Close campaign was an original social experiment where customers at a London barbers were confronted - on film - with personal details from their social media accounts, information they didn't realise was public and useful to scammers. Not only did the video help Grayling smash media KPIs, it drove clear behavioural change among those who saw it with 38% of men admitting they had thought twice before posting online as a result.