All aboard: securing Britain’s national strategy for buses
The Go-Ahead Group
Two thirds of public transport journeys are by bus – yet Britain’s use of buses has fallen for seven successive years. Reliable bus links are vital for economic inclusion, in addressing loneliness and in achieving the UK’s objective of a net zero carbon economy by 2050.
Go-Ahead Group’s objective was to secure tangible action from Government to arrest this decline. By putting buses at the centre of a national conversation about transport, a Go-Ahead campaign has been key in persuading the Government to commit £3billion of public funding to buses and to publish the UK’s first national bus strategy.