APPG on Beauty, Aesthetics and Wellbeing: #notalaughingmatter

Agency: Dentons Advisers Group Interel

Throughout the pandemic, the UK’s beauty and wellness industry has been one of the worst off with entire swathes the industry forced to close again and again with no access to income, while thousands of jobs and businesses were on the line. We faced the uphill battle of making political decision makers take seriously an industry that previously had been misunderstood, ignored and side-lined as a ‘pink and fluffy’ women’s industry. Interel’s hard-hitting multi-discipline #notalaughingmatter campaign resulted a wholesale turnaround in how the beauty industry is perceived by politicians and the highest levels of Government.