In our 20th year ,despite everything, Brands2Life stayed true to our employee-centric ethos and values. We became a majority owned employee trust, the largest in UK PR, giving all our staff an indirect stake in the business. We achieved a 20% profit increase; ran some of our most successful force-for-good campaigns ever, including LinkedIn’s Changemakers, Tetra Pak Planet Positive and Qlik Data Literacy Project; and won over £4m of organic and new name business. No surprise then we had higher scores than ever in our staff survey (84%) and client survey (95% say we deliver business impact).