Conference of the People, Powered by PUMA

Agency: MSL UK
Client: PUMA

PUMA’s ‘Conference of the People’ aimed to close the gap between the deeply technical nature of sustainability and the expectations of a Gen-Z audience by giving that audience a voice. A 10 month programme put Gen-Z at the heart of PUMA and in with the brand’s C-suite. 11.8 billion impressions, 886 pieces of media coverage, 72million reached on social. More importantly, PUMA COP featured in the business’s annual investor conference presentation and helped PUMA be ranked number one for Sustainability by Business of Fashion.