Data for public good


Throughout the uncertainty of 2020/21, with ever-changing guidelines dictating which businesses could/couldn’t open, only Barclaycard was able to consistently reveal the impact on the economy. We leveraged proprietary data to explore nine significant events, including the increase of the contactless limit to £45, Black Friday, ‘Eat Out to Help Out’, and Boris’ four-step plan to reopen the economy in 2021. Our approach secured Barclaycard’s position as the authority on business insights and consumer spending with media and key external stakeholders, generating over 900 press clippings for a fraction of the cost of other proactive campaigns.