Dyslexic Thinking

FCB Inferno

Client: Virgin Group and Made By Dyslexia

Despite 1 in 5 people being affected by dyslexia, 97% of the population views it negatively. This is because the definition of the word is outdated, labelling it a “condition,” “disorder,” or “disability” – when in fact, studies have shown people with dyslexia perform better than average at things like creativity, outside-the-box thinking, and empathy – skills that are especially valuable in the workplace. To reframe how dyslexia is viewed, we shifted to the more positive term “Dyslexic Thinking,” with LinkedIn recognising it as an official skill people can add to their profiles and Dictionary.com adding the term.