Great Big Green Week: The Fight That Unites

MHP Mischief

Client: The Climate Coalition

2021 was a landmark year for climate awareness and action. With COP26 being held in Glasgow, the eyes of the world were on the UK. However, this came at a time of rising polarisation around key social issues – a trend that could hinder a united public call for policy change. The Climate Coalition – a collective of over 100 charities and brands (everyone from Oxfam and the WWF to the National Trust and Ben & Jerry’s) – appointed us to deliver communications for the first ever Great Big Green Week, two months ahead of COP26.