Green Means Go

Agency: MHP Group
Client: E.ON

Green Means Go by MHP Group and E.ON used polling, poetry and people power to ensure that business leaders stayed focused on green investment during the energy crisis.The project started life as a b2b communications brief, but ended up as the centrepiece for a large, integrated campaign to tie in with E.ON’s Commonwealth Games sponsorship. The activity also ensured that E.ON’s reputation among business decisionmakers received a sizeable boost.