Leading the campaign for a four-day working week

Client: Atom Bank

Lansons worked with digital only bank, Atom, to leverage the introduction of a four-day working week in 2021, with no reduction in salary, to re-position the organisation as a company to watch. Atom is the largest business in the UK to make the move permanently, and this has sparked a national debate around the future of work.

CEO Mark Mullen fronted the campaign, promoting the benefits and rationale, resulting in blanket media coverage, recognition as an innovative UK company and fuelling the national debate which continues to rage on in 2022.