Agency: Ogilvy PR
80% of us in the UK don’t want to talk about sex and intimacy in later life. We prefer to think that older people simply aren’t ‘doing it’.
We needed to break that taboo.
We looked at the conversation around later life sex which was non-existent. Imagery – forget about it.
So we addressed it head on, and created beautiful and provocative images with renowned icon, Rankin, that forced people to address their own bias and look at later life sex with fresh eyes.
National and international coverage rolled; people and media across the world discussing and debating later life sex.