Let's TUI It

Agency: MSL UK
Client: TUI

Last year the world opened up again, but TUI was still dealing with the impact of furloughs and redundancies. Morale was low, new talent and even current colleagues needed to be convinced to work in an uncertain industry. How could TUI win back talent during the biggest crisis the travel sector has ever seen? How could we unite and reenergise over 60,000 colleagues from different functions and backgrounds spread across the world? A strong and authentic Employer Value Proposition would help drive TUI’s recovery from the pandemic by attracting new talent and engaging existing employees.