Period Crunch

Agency: COW
Client: Intimina

Our research revealed that women are still too uncomfortable to talk about periods and period health. And 77% of women have never talked about it at a place where the household regularly sits together to talk: the kitchen table.

Introducing Period Crunch from Intimina, the taboo-busting breakfast cereal specifically created to bring period conversations out into the open. Yes, it triggered Piers Morgan and many others around the world who are uncomfortable with the normalisation of women’s sexual health. However, at a time when women’s sexual and reproductive rights are being challenged, it prompted many to share their affirmation.