Pizza in the Post

Pizza Pilgrims

Agency: W Communications

Alongside Brothers Eliot and Pizza Pilgrims, we transformed a £20m COVID-stricken pizza restaurant empire into a category-defining hospitality superstar by turning pizza delivery on its head. Not only did our work allow people to safely stay in their homes full of hard-earned crust and family-fuelled entertainment, our deliciously simple idea of getting people to ‘Eat In To Help Win’ with their ‘Pizza In The Post’ delivered commercially too. The concept matched the income of five of their restaurants combined, and received the praise of the industry for introducing the UK to the now much lauded and revenue-rich ‘makeaway’ category.