Pre-pandemic, Plastock made retail sales units. When lockdown hit, shops shut, orders dried up and a change in business model was needed. When Plastock started making protective screens, they asked Ready10 to drive awareness and to “create something crazy”. And so we did.
The Tube Tube was a 360-degree mobile, protective plastic shield for commuters that captured the imagination. The media loved it and in three days it sold out, requiring Plastock had to quadruple their staff numbers to cope with demand and new orders.