Rollout of Virgin Atlantic’s new corporate strategy: Velocityx

Virgin Atlantic

Following the most challenging period in Virgin Atlantic’s 38-year history, our campaign is centred around the Company’s new four-year strategic plan; Velocityx. The purpose of our campaign is to launch the Velocityx plan across the company, engaging and reenergising our people around the role they play in achieving our objectives, and inspiring them with our long term ambitions for the future of the airline.

The campaign was delivered in three phases; an immersion session with our Senior Leaders Group, a hybrid Leadership Conference with people leaders from across the company, and a Velocityx cascade to the entire organisation.