Soap & Glory Land

Hill+Knowlton Strategies

Client: Soap & Glory

Brands are buying their way into the metaverse – but the space is built, not bought.

Soap & Glory helped talented young creators in the RecRoom metaverse to co-create an eye-popping paradise that their community fell in love with. ‘Soap & Glory Land’ quickly became the number one space on RecRoom globally, with over 70k players in the first month. Fans shared 25k images from the space online, and the community downloaded and placed branded assets into 2k user-generated rooms across the platform.