Staycation Domination

Client: Visit Jersey

STAYCATION DOMINATION’s press office campaign delivered record-breaking ROI for Visit Jersey. A best-in-class demonstration that smart, creative media relations can give a small destination, just five miles by nine, the opportunity to totally dominate the editorial media landscape, during a critical window of opportunity. Sustained coverage not only drove awareness, it also delivered a surge in enquiries and website bookings, as well as converting and securing bookings.