Technicolour Sound

Agency: MSL UK
Client: Technics Panasonic

Our Technicolour sound campaign for Technics helped celebrate the 50th anniversary of a music icon. Through a world-first set across seven genres and seven DJs, we generated 54million minutes of content watched, a shout out from David Guetta and love from fans all across the world. Not only that, the anniversary decks sold out in weeks and are now collectors' items on eBay. An iconic campaign for an icon that’s been the heart of music. 50 years of the iconic SL-1200 Technics turntable. 50 years of cueing and scratching at the centre of the music industry.