The Boob Life is an unapologetically raw, honest and celebratory campaign that challenges the unrealistic expectations placed on parents through the lens of infant feeding,
empowering them to feed the way that’s best for them.
Centred around mums instead of babies, it showcases the realities of infant feeding by putting their experiences front and centre. The pain, the glory and everything in between.
The Boob Life is timely and relevant, pushing the parenting industry to change how it speaks to mums to help normalise conversations around infant feeding in the media and society in the UK and across the world.