Agency: Weber Shandwick
During lockdown, cases of domestic violence have grown by 20% worldwide. Unilever wanted to do more than ‘highlight the problem’, it wanted to revolutionise corporate thinking on the issue.
We used an arresting concept – silence – to highlight the key obstacle in addressing domestic violence: the fear of speaking up. From workplace initiatives to ‘unmute’ the stories of survivors, to the public distribution of Unilever’s domestic violence policy in an effort to end corporate silence on the issue, within five weeks from launch this initiative reached 12.6mn people, broke company records for live engagements, and provoked new thinking on employers’ responsibilities.