In 2022, the global energy crisis created significant uncertainty for Uswitch, a business primarily known for helping consumers save on their energy bills. Households could no longer switch, presenting an immediate impact on the P&L. Meanwhile, consumers were in a cost-of-living crisis and needed more clarity and advice. With the business slashing TV spend and pivoting focus to other sectors, all eyes were on the PR team to deliver hard hitting press activity that drove tangible outcomes for the brand.