Client: Arctic Basecamp
Through a retina-burning image of reality – a real-life melting iceberg – this campaign took Arctic Basecamp’s message to the masses at COP26, delivering extensive media coverage, from Reuters and Sky to Press Association and Associated Press. The campaign generated more than 630 pieces of coverage, spanning broadcast, radio, print and online. It reached 515 million+ people across Europe, South America, North America, Asia, Oceania and Africa. It supercharged awareness of Arctic Basecamp and directly generated more than £1m of funding for it's mission – to bring science to power and deliver bold climate action that will secure a future for humanity.