Winning Together Colleague Broadcast

Agency: Tesco, Teneo and ITN

Since Tesco launched its new purpose in 2021, we’ve seen continued volatility and the competitive environment has never been tougher. Tesco’s continued success depends on its workforce coming together as one team, united and guided by this purpose. So in early 2023, we set out to reach colleagues at scale to mobilise and re-energise them behind Tesco’s purpose and plan. We harnessed the power of technology and TV-style production to show these in action, celebrate early gains and lift the curtain on future plans. The result was a fully interactive two-hour TV magazine style show broadcast to 15,000 colleagues globally.