Tori Pour

Senior Director PR and Community Relations , Asda

As Senior Director of PR for Asda Tori has led the PR team for the UK's third largest supermarket for over 5 years - covering both consumer and corporate PR. Leading comms for both corporate M&A and press office, as well as high profile consumer campaigns like the launch of Just Essentials by Asda, Tori has extensive experience of PR campaigns from across the corporate and consumer mix.