Daisy Hawker Wallace

Deputy Director and Head of PR , Avanti West Coast

Daisy is an accomplished content-led marketer and a qualified TV and radio news producer with a career spanning over 20 years in the dynamic prime-time television, news, and broadcast media industry. With a keen understanding of the evolving media landscape, Daisy ventured into communications 15 years ago, capitalizing on the emerging opportunities for brands. In her previous role, Daisy played a vital part in the ongoing success of Virgin Group, skillfully navigating the demands of traditional media while creating exclusive and owned content for external stakeholders. Since 2014, she has been at the forefront of PR and Social at Virgin Trains, now Avanti West Coast, driving internal change as paid, earned, and owned disciplines converge. Daisy excels at developing and leading commercially focused integrated campaigns that achieve measurable business goals. Daisy's passion lies in collaborating with brands that have a clear and meaningful purpose, coupled with a bold personality. She thrives on customer-centric Marcomms and has a knack for aligning PR messaging with core brand values. Her key skills include being an integrated PR campaign specialist, with a strong emphasis on measurement and return on investment (ROI). She possesses a digital and commercially minded approach and is highly skilled in stakeholder management, building excellent relationships even in complex working environments. With a wealth of experience in PR, brand, and marketing strategies, Daisy is adept at executing effective campaigns and managing events. She has a keen understanding of broadcast, video content, and social strategy, and is experienced in video content creation and executive producing. Daisy has worked both in-house and with agencies, honing her abilities in matrix team management, account management, and agency management. Throughout her career, Daisy has demonstrated outstanding media relations and a keen ability to create and execute successful PR initiatives. Her talent for marrying creativity with strategic thinking makes her a sought-after professional in the industry.