50 Shades of Ginger

Agency: Fight or Flight
Client: Roland DG

Roland’s innovative TrueVis prints the brightest, most accurate colours - even tricky oranges and reds.

How could we demonstrate this simple product truth and make the TrueVis printer famous? No one understands the nuance of red and orange better than redheads, whose diverse hair colour covers a hugely broad spectrum of shades. And yet, we describe redheads using only one word: ginger. Using the TrueVIS and a spectrophotometer, we built the first ever Ginger Colour Index, and printed a unique lookbook that illustrated the huge variety of different shades that make up the ‘ginger’ collective. Introducing 50 Shades of Ginger.