Agency: Fight or Flight
The solution? Tell a hard-hitting, moving story that was impossible to forget. Fight or Flight created Accounts Deceivable, a true-crime podcast, which examined the human cost of financial fraud. Persuading both victims and fraudsters to participate was a coup for the show – typically neither are comfortable talking on the record. The podcast was a hit and the campaign’s stellar coverage told an important story about white collar crime at a time when life is becoming unaffordable – and fraud more enticing.