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![](/media/Entrants/I0010.01-Be YourselfCelebrating Individuality through Unifo.jpg?width=450&height=300&token=rmsWPx6j45F3bmlLWYYUqWpjOoNFYUVE2W0MdrD9dDo%3D)
Be Yourself...Celebrating Individuality through Uniforms
Agency: Tin Man
Client: Virgin Atlantic
But when you genuinely make a difference to a company’s people and customers… that’s what makes a campaign special. To cement Virgin Atlantic as the most inclusive airline, we listened to our people, ripped up the uniform rulebook, allowing them to choose their preferred uniform, and re-wrote its gender identity policy, introducing pronoun badges, gender neutral ticketing and mandatory inclusivity training. We announced it with a purposeful and inclusive ‘runway on a runway’, with a sprinkling of Virgin flair, punchy media relations and phenomenal results.