Blurred and partners

I Am Not A Typo (IANAT) was formed to create social change, so that no one feels like an oversight. In March 2024, Blurred collaborated with partners to launch the campaign. It went from an idea on paper to an IRL campaign that touched a nerve across the industry, UK and internationally.

We gained the momentum of a real thing – a campaigning entity featured in media around the world (from the Daily Mail and the Guardian in the UK to Fast Company in the US), and vocally supported online. We’ve built LinkedIn, Instagram and X profiles with very engaged audiences and worked with influencers to generate an organic social media reach of over 900k. We have been flooded by stories of people who resonate with the campaign and have experienced being “othered” by technology first hand – some of whom we featured in our most recent campaign push to launch the 100 Incorrect Baby Names book.

And most importantly, we started having an actual impact.

Big Tech companies sent us messages saying that because of our campaign, they were ready to speak to us but most importantly, ready to do something about it

We’ve gotten Tech Giants to engage and accept responsibility to change. And by keeping the pressure through our most recent campaign push, Big Tech is finally correcting autocorrect and spell-checking spell-check, and this will have a profound effect on those that have felt marginalised and ‘othered’ for decades. Watch this space.