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We never rest on our laurels; our desire to continuously improve is driven by the deep inequalities we see in the industry, and our belief that we can be part of the solution.

We transparently report on our journey, sharing the good and the bad, in a quest to ultimately show that being good in terms of DEI is not only the right thing to do to address inequalities, but that it’s simply good for business.

We measure and report six-monthly across a number of data points (beyond race and gender) to take into account issues of intersectionality and to ensure we continuously evolve.

Since 2024 we've been delivering ‘I Am Not a Typo’ – a self-initiated project (i.e. no client) that looks to correct inequalities of autocorrect. We also worked with the Fashion Minority Alliance on a pro bono basis to help improve diversity in the industry, and delivered a campaign to highlight the over-indexing of lactose intolerance in ethnic minority communities. We refined our Disability passport (with a renewed focus on Ability), introduced a Wellness Action Plan for mental health and carried out extensive DEI training equating to 15 hour per person. Our in-house recruitment function recruits for our clients too, so is also helping to improve diversity client side also. Anonymous employee survey results: • 98% overall employee satisfaction rating • 100% strongly agreed/agreed to statements relating to purpose/values/behaviours • 100% agreement: ‘I believe as a team we live our value of 'Diverse''