Blurred

Having had a challenging 2023, Blurred set itself some clear objectives:

Growth, in a tough financial market.

Evolution from ‘ESG’. It had made its mark in ESG, but with global political unrest/ Trump back in power, it needed to evolve

Do it our way. Prove that our own business (and industry) can deliver Profit whilst also delivering for People and Planet.

And they delivered in spades.

It’s happy people (98% approval rating in its last anonymous employee survey), delivered brilliant work for very delighted clients. But its pitch win rate (an impressive 86%!) also saw a slew of significant new clients wins also including Heineken, Lloyds Banking Group, Vodafone, HelloFesh, Sky, Unilever and P&G.

It’s pro bono work included its self-initiated I Am Not A Typo campaign – which looks to correct auto correct, which had the stunning result of a tech GIANT updating its dictionaries to match ONS birth data. This will prevent millions from being continuous othered, ongoing. That’s REAL impact. It’s stunning wins across the board at the ‘25 PRWeek People and Places awards (where it won all 7 ‘places’ categories) was also impressive, as is the genuine diversity of its team across a number of data points from ethnicity to disability, and from socio-economic background to religious background. It also achieve a B Corps recertification score of 120 (pass mark is 80), and delivered strong growth considering challenging market conditions.

Blurred is truly showing that delivering for People, Planet and Profit is possible