Classics Can Be Remixed

Agency: Golin X Lola MullenLowe
Client: Magnum

To launch the Magnum Remix ice cream, we partnered with legendary chart topper Kylie Minogue and South Korean dance music icon Peggy Gou to create a remixed version and reimagined music video of ‘Can’t Get You Out of My Head’. We launched these at the Cannes Film Festival as part of an integrated campaign across earned, paid, owned and influencer channels. The song was streamed 6.4M times and video viewed 1.7M times – becoming the second most consumed track of all time for both artists, outstanding results were delivered for Magnum – not just connecting the brand to culture, but building it.