Agency: One Green Bean

Harpic wanted to highlight the invisible threat of how germs spread when you flush without closing the toilet lid - because whilst the pandemic made hygiene a hot topic, awareness around bathroom bacteria was low. We launched #CloseTheLid, an initiative designed to shock and educate the public, through explosive stills photography that brought to life the revolting reality of what happens when you don’t. Coverage reached 66+ million people, via exposure in 11 national news outlets and over 12 minutes of broadcast. A low budget, big impact earned media campaign, that delivered both brand awareness and a quantified sales increase.