Crouchy Conducts the Classics

Agency: Taylor Herring
Client: Paddy Power

For the first ever ‘Winter World Cup’ we worked with Paddy Power to launch a festive album with a footie twist…

Flanked by a 40-piece orchestra, former England striker Peter Crouch and opera star Paul Potts, joined forces to create a classical music album that featured festive remakes of terrace chants like ‘Engerland, Engerland’ and ‘VAR my Lord’. The integrated campaign delivered global media coverage and even hit No.2 in the Classic album charts. The album raised over £30,000 for LGBTQ+ charity Stonewall to support their work in Qatar.