Daisy vs The Scammers

With tens of thousands of Brits targeted by scammers every day, Virgin Media O2 took the fight back to them with the launch of Daisy, an AI granny programmed to take scam calls and waste fraudsters’ time. Provided with her own mobile number and with all the time in the world, Daisy fielded more than 1,000 calls from scammers, keeping them away for from customers and helping to educate Brits on the common tactics used.

With 1,800 pieces of coverage ranging from The Times to This Morning and UniLAD, over 1 billion earned impressions, 1 million organic YouTube views and 17% public recall from the public (11.4 million UK adults), Daisy well and truly went viral. She became one of 2024’s most memorable campaigns – driving fraud awareness, changing consumer behaviour and positioning Virgin Media O2 as a leader in fraud prevention.